BUSSINESS ENVIRONMENT - Thesis ExampleTata Steel is the world’s sixth major steel manufacturing company. The company is commercially present in more than fifty countries and operates in more than twenty countries. The company was founded in Jamshedpur, India, in 1970 (Tata Steel, 2009).The company has extended its operation in investing in Millennium Steel (renamed Tata Steel Thailand), Corus (UK) and NatSteel Holdings (Singapore). The company has also extended its marketing and manufacturing network in Europe, the Pacific-rim countries and South East Asia. The company has the ability to manufacture over 30 million tones of crude steel every year. The company produces basic steel products and crude steel which is used in construction for the building through Tata BlueScope Steel, its venture with Australia’s BlueScope Steel (Tata Steel, 2009).The company’s external boundaries comprise of the political, economic, technological, legal and social boundaries in the market. The company has to take these challenges to seek maximum benefit from these boundaries.
