Effects of Radio as a Form of AdvertisingRadio AdvertisingExecutive SummaryAdvertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns dont just pop out from no where, they are built on the key communication points that motivate sales.Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image.But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers.
