Procurement - Essay ExampleNike, Inc. is an American company which is engaged in development, manufacturing, design and worldwide marketing of apparel, accessories, footwear, equipment and services. The company has its headquartered in Oregon, United States. It was founded in 1964 as Blue Ribbon Sports. It is a major manufacturer of sports equipment which has achieved revenue of $ 24 billion in 2012. Nike also operates retail stores under the name Nike town. It has left mark in athletic shoe. Nike which views itself as a sporting wear has now expanded into fashion apparel business which produces high-priced casual clothing for young adults and teenagers. Nike as a brand has many distinct brands into their portfolio. Nike Brand which develops designs and sells athletic gear and sports casual products. Converse is another brand which markets, designs and distributes luxury shoes, apparel and accessories. Cole Haan designs, distributes and markets the handbags, luxury shoes and outwear. Nike Golf also markets, designs apparel, footwear, accessories.
